By admin 
Nuyug, a young jewellery brand positioning itself in the “mass-premium” segment, has raised Rs 2.5 crore in a pre-seed funding round led by early-stage venture firm AJVC, alongside a group of strategic angel investors. The startup said it will use the capital to strengthen sales channels, broaden its product catalogue, and invest in design innovation.
“The category has long suffered from poor quality, run-of-the-mill designs, and an unorganised supply chain. We started Nuyug to build a brand that speaks to today’s Indian woman — someone who wants her jewellery to be stylish, safe, and celebration-ready,” Ankur Dua said.
About Nuyag
Nuyag has been founded in August 2024 by Ankur Dua and Manali Thareja. Nuyug aims to carve out space between imitation and fine jewellery, with an emphasis on skin-safe, non-fading gold tones designed for weddings, festivals and social gatherings.