By admin 
Fairdeal Market, a B2B quick commerce platform, has raised $3 million (about Rs 25 crore) in a pre-Series A round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors. The funds will be used to expand operations in new zones across Delhi-NCR, strengthen technology capabilities, and onboard more direct-to-consumer and regional brands.
Within its first year, it claims to have reached an annual recurring revenue (ARR) of nearly $10 million. Fairdeal provides cloud inventory of over 1,000 stock-keeping units (SKUs) and facilitates brand discovery for retailers, offering better margins. It aims to build a network of 100,000 loyal retailers in the next three years and target $150 million ARR. It also collects data on SKU performance, marketing effectiveness, and potential market gaps, which is used by multinational, regional, and D2C brands.
About Fairdeal
Fairdeal has been Co-founded by brothers Prateek Bansal and Yash Bansal. Fairdeal focuses on empowering micro-retailers to transition into the digital retail economy. It operates with a low-burn, capital-efficient model supported by data-driven operations.