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BellaVita, a Gurugram-based beauty and personal care brand, reported a profit of Rs 25 crore in the fiscal year ended March 2025, a sharp turnaround from a loss in FY24. The improvement came amid strong revenue growth and better cost efficiency. BellaVita’s operating revenue surged 2.5x to Rs 456 crore in FY25 from Rs 184 crore in FY24, as per its financial statements sourced from the Registrar of Companies (RoC).
The company derives its revenue primarily from sales of fragrances, skincare and personal care products across online marketplaces and its own channels. Revenue from sale of these products was the sole source of revenue for the company. For the perfume-dominated brand, cost of materials remained the largest cost component, accounting for 39% of the total expenditure. This cost surged 2.7x to Rs 171 crore in FY25 from Rs 64 crore in FY24. Advertising expenses formed 21% of the cost and rose by 37% to Rs 90 crore. Commission expenses surged to Rs 64 crore, while shipping costs stood at Rs 42 crore.
With the company’s revenue outpacing expense growth, it turned profitable and posted a profit of Rs 25 crore, against a loss of Rs 40 crore in FY24. Its EBITDA margin stood at 4.61% in the same period.
On a unit level, BellaVita spent Rs 0.96 to earn a rupee of operating revenue in FY25, improving from Rs 1.24 a year earlier. On the balance sheet front, BellaVita’s current assets increased to Rs 119 crore while the company closed FY25 with cash and bank balances of Rs 4 crore, up from Rs 1 crore in the previous fiscal.
About BellaVita
BellaVita has been founded by Aakash Anand, alongside Anju Anand and Aashima Anand, with Aakash leading as CEO and driving its expansion into a major perfume and wellness brand in India.
Bella Vita Organic is an Indian fragrance and skincare brand, founded in 2018, known for offering luxury perfumes and beauty products at affordable prices, using imported oils from Europe and focusing on natural, cruelty-free, and IFRA-certified formulas.