By admin 
Mithila Foods, an FMCG company working on Bihar-based food products, has secured Rs 1.5 crore in seed funding from AJVC, an investment firm founded by Aviral Bhatnagar. The maiden funding will be used to expand distribution, strengthen the supply chain, and introduce new product categories rooted in Bihar’s culinary heritage, the company said in a press release.
With over 20 SKUs launched, over 25,000 customers served across 4,000 pin codes, and an annualised income of over Rs 3 crore, Mithila Foods claims to have grown quickly in less than five months. According to the corporation, the brand began in a warehouse in Dumka and has since grown throughout the nation, catering to both metropolitan consumers and migratory populations. E-commerce sites like Amazon and Flipkart are part of its distribution, as is physical retail in tier I and tier II towns.
As part of its typical investment approach, AJVC funds businesses with Rs 1.5 crore for a 9% equity share. The company has so far made investments in nine pre-seed stage firms in industries such as consumer technology, B2B, AI, and consumer brands. Notably, Assam and Jharkhand are home to a number of these firms. A Junior VC (AJVC) in Aviral Bhatnagar closed its first Rs 100 crore fund in March with the goal of assisting Indian businesses in the pre-seed stage.
About Mithila Foods
Mithila foods has been founded in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar. Mithila Foods focuses on staples such as sattu, roasted chana, makhana, and katarni chuda for consumers in Bihar and urban markets.