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Direct-to-consumer (D2C) health and wellness brand Traya posted a strong 43.2% year-on-year growth in FY25. However, the company slipped back into losses during the year as rising expenses offset the momentum it had built in FY24.Traya’s revenue from operations increased to Rs 338 crore in FY25 from Rs 236 crore in FY24, according to its annual financial statements sourced from the Registrar of Companies (RoC).
Income from ayurvedic oral and topical products, cosmetics, dietary supplements, and medicines remained the primary revenue driver, accounting for 99.6% of its total operating income. The remaining revenue came from shipping charges, doctor consultations, and hair transplant services. On the cost side, Traya significantly ramped up its spending in FY25. Its sales and marketing expenses rose 40% year-on-year to Rs 138 crore, reflecting continued investments in customer acquisition. Employee benefit expenses saw a sharper spike, which increased by 130% to Rs 83 crore during the fiscal year.
The cost of materials consumed stood at Rs 83 crore in FY25. Additionally, higher freight, legal, rent, and other operational overheads pushed the company’s total expenditure up by 60% to Rs 366 crore in FY25, compared to Rs 229 crore in FY24. With expenses growing faster than revenue, primarily due to elevated marketing spends and a surge in employee costs, Traya reported a loss of Rs 23 crore in FY25. This marks a reversal from the Rs 8.6 crore profit the company had posted in FY24.According to estimates, its financial efficiency metrics also weakened during the year. Its return on capital employed (ROCE) declined to -20.47%, while EBITDA margins stood at -6.18%. At the unit economics level, the company spent Rs 1.08 to earn every rupee of operating revenue in FY25.
About Traya
Traya has been co-founded in 2019 by Saloni Anand and Altaf Mukadam. Traya focuses on addressing hair loss by identifying its root causes rather than offering surface-level solutions. The company provides personalised hair treatment plans, supported by consultations with hair coaches and licensed physicians.