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Mamaearth’s parent Honasa Consumer’s co-founder and promoter Varun Alagh has increased his equity stake in the company through a block deal on December 29, 2025. According to Honasa’s exchange filing, Alagh bought 18,51,851 equity shares, representing 0.57% of the company’s total share capital, at Rs 270 per share, taking the transaction value to about Rs 50 crore. Following this acquisition, his total shareholding has risen to 10.56 crore shares, accounting for 32.45% of Honasa’s equity. The filing further added that the aggregate shareholding of the promoter and promoter group has increased to 35.54%, translating into 11.56 crore shares.
The development comes soon after Honasa’s strategic entry into the men’s grooming market with the acquisition of South India-focused Reginald Men. The company has picked up a 95% stake in BTM Ventures Pvt Ltd, the owner of Reginald Men through a secondary transaction at Rs 195 crore. In terms of financials, Mamaearth’s revenue increased 16.5% to Rs 538 crore in Q2 FY26 from Rs 462 crore in Q2 FY25. The Gurugram-based company reported profit after tax of Rs 39 crore in Q2 FY26, as compared to a loss of Rs 18.56 crore in Q2 FY25.During the quarter ending September 2025, the company also picked up 25% stake in Couch Commerce Private Limited which owns brand “Fang Oral Care” for a consideration of upto Rs 10 crores.
About Honasa
Honasa Consumer is a public company based in Gurugram (India) has been founded in 2016 by Varun Alagh, Ghazal Alagh and Priyanka Gill. It operates as a Retailer of beauty and personal care products with digital presence. The company has 434 active competitors, including 30 funded and 10 that have exited.