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Jasper Food Manufacturers Pvt. Ltd. (JFMPL), the Ready-to-Eat (RTE) and Ready-to-Cook (RTC) arm of Jasper Group, has acquired a 10% equity stake in SoupX, a Shark Tank India-featured health-focused foodtech startup. The investment is part of Jasper Food’s broader strategy to expand into high-growth and complementary food categories.
Pranaykumar Mishra, CEO, Jasper Food Manufacturers Pvt. Ltd., said, “Our investment in SoupX is a step towards building a stronger and more diverse food portfolio. We are focused on supporting businesses that align with Jasper’s commitment to quality, operational discipline, and long-term sustainability.”
The company’s portfolio includes a mix of vegetarian and non-vegetarian products, such as processed meats and Indian specialties, produced in facilities equipped with precision-controlled processing lines, advanced rapid-freeze technology and digital monitoring systems. Jasper Food’s nationwide distribution network, supported by temperature-controlled logistics, enables end-to-end quality assurance across its operations. It is expanding its manufacturing capacity with a new 1.25 lakh sq. ft. facility designed to meet the next phase of growth.
“We have validated our concept in the Delhi-NCR region and built a loyal community that values both taste and nutrition. This investment will help us scale our presence across India while continuing to innovate in the healthy meals category.
About SoupX
SoupX, a D2C food-health-tech brand known for its healthy soups, has been co-founded in 2021 by Priyank Jain and Uttam Kumar, both bringing strong backgrounds in engineering, strategy, and finance to create convenient, nutritionist-backed meal solutions. Priyank Jain, an IIFT Delhi MBA, previously worked at Goldman Sachs and Deloitte, focusing on strategy and finance, while Uttam Kumar also has prior startup and engineering experience, with both founders leveraging their insights from the pandemic to build a brand offering personalized, calorie-counted soup-based meals.
SoupX offers a range of soups and soup-based meals designed for various dietary preferences, including vegan, keto and diabetic-friendly options.