Peeko, a Bengaluru-based quick commerce platform focused on babycare products, has raised $3.2 million in a seed funding round led by Stellaris Venture Partners. The round also drew participation from a roster of prominent angel investors, including Maninder Gulati, former chief strategy officer at Oyo; Kunal Bahl and Rohit Bansal, cofounders of Titan Capital; Abhishek Goyal, cofounder of Tracxn; Nitin Gupta, founder and chief executive of Uni; and Arjun Vaidya, cofounder of V3 Ventures. The startup claims that it currently operates in 10 Bengaluru pin codes with a 4,000-square-foot dark store, and plans to launch its mobile app in September. The fresh capital will be directed toward expanding supply, enhancing the product experience, and hiring talent. The startup is also working on features such as “try and buy” and instant return options to replicate offline shopping confidence in a digital format. It also deploys AI for personalized product recommendations.
“The baby and kids’ market is large, fragmented, and largely unbranded, with attractive gross margins. Quick commerce presents an opportunity to combine offline reliability with online convenience for time-constrained parents.” said Mayank Jain, Principal at Stellaris Venture Partners
About Peeko
Peeko has been founded earlier this year by IIT alumni Chetan Sharma (ex-Leap), Vivek Khetan (ex-OYO), and Abhijit Gairola (ex-Leap). Peeko is positioning itself as a quick commerce brand promising delivery in under 60 minutes, a try-and-buy model, and instant returns. It is an online retail platform offering baby products. It offers curated baby products including apparel, accessories, toys, baby gear, consumables, diapers, personal care items, baby food, and more.