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Pronto, which describes itself as India’s first real-time household help platform, has raised $11 million in a Series A funding round co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures (BCV).
Unlike aggregator-style home-service platforms, Pronto operates on a shift-based delivery system that the startup says gives workers predictable income and customers guaranteed reliability. All professionals undergo training and background verification before deployment.
“Pronto is not just another app — it’s architecting an entirely new layer of urban infrastructure for household help. We’re tackling a sector that has remained unstructured and unreliable for decades by offering instant, vetted help through a shift-based model that elevates worker earnings and service trust. With this funding, we’ll deepen operations, build workforce resilience, and prove that household help can scale as a high-frequency utility in India’s most time-strapped cities.” Anjali Sardana, Founder Pronto.
“This shift-based model creates predictable incomes for workers while delivering reliability for households, representing the infrastructure-building companies we back: those creating new economic frameworks across India’s expanding urban centers. described Pronto’s execution as “exceptional,” adding. said Paul Hudson, Founder and Chief Investment Officer at Glade Brook Capital
Ajay Agarwal, Partner at Bain Capital Ventures, said “their early investment was driven by the opportunity to formalize a widely used but largely unstructured service. Pronto is not another home-help app it’s rapidly becoming a consumer infrastructure platform that delivers meaningful work opportunities and helps meet the daily needs of urban families.”
Pronto plans to expand beyond Gurgaon into Mumbai, Bengaluru and other metros over the next 12 to 18 months. The startup intends to set up micro-hubs across key residential clusters to maintain sub-10-minute service times, onboard and train 10,000 additional workers, and invest in quality-assurance systems and real-time operations technology. The platform currently connects households with trained, background-verified professionals for tasks such as cleaning, laundry, utensil washing, and basic meal preparation. It operates on a hyperlocal hub-and-spoke model and offers workers guaranteed shifts, higher earnings, and access to benefits typically unavailable in the informal domestic help sector.
About Pronto
Pronto has been founded in 2024 by Anjali Sardana. Pronto operates on a 10-minute, shift-based model for on-demand home services, positioning itself as a dependable, high-frequency urban utility. The platform is designed to address inefficiencies in a sector where most households rely on informal networks for help, and where workers face irregular income and limited safeguards.