By admin 
Quick-commerce startup FirstClub has raised $23 million in Series A funding led by Accel and RTP Global with participation from Blume Founders Fund, 2am VC, Paramark Ventures, and Aditya Birla Ventures. As per media reports, the round also includes a small debt component. This funding has pushed the firm’s valuation to $120 million, almost triple its value in December 2024 when it raised $8 million in its seed round from Accel and RTP Global.
The product basket includes food, fresh produce, dairy, bakery, FMCG, and nutrition. About 95% of items are sourced locally in India while 5% are imported. It also sells its own private-label goods. In future, it plans to include pet care, kids’ food, nutraceuticals, home care, and subscription services. FirstClub now operates four dark stores in Bengaluru. It targets to grow to 35 stores in six months and reach every pincode in the city. While the 2021–22 boom saw frequent consecutive rounds, FirstClub is among the few to repeat the trend now, raising two rounds in nine months. Slikk pulled off the same within two months earlier this year.
About FirstClub
FirstClub is an Indian membership-based quick commerce platform founded in 2024 by Ayyappan R, a former Flipkart executive. The company targets high-income households by offering curated, high-quality groceries, fresh produce, and other essentials, with plans to expand into beauty, fashion, and home goods. FirstClub combines rapid delivery with offline “experience centers” and distinguishes itself through its focus on trusted, clean-label brands and stringent product curation to provide a premium, trustworthy shopping experience.