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Ultra-fast fashion startup Littlebox has raised Rs 17.5 crore (about $2.1 million) in its maiden funding round, co-led by Huddle Ventures and Prath Ventures, along with participation from a select group of prominent angel investors. The brand was also featured on Shark Tank India Season 3, where it secured a deal with all five Sharks. The fresh funds will be deployed to deepen category verticals, strengthen the UI/UX and logistics experience, invest in packaging and consumer delight, and scale marketing to position Littlebox, the company said in a press release.
The Guwahati-based company claims that its patented demand-forecasting algorithm powers its 25-day stock cycle. Without sacrificing affordability, this guarantees greater margins, fresher assortments, and zero dead stock.
“We learnt to build lean, stay grounded, and move fast from our roots in Guwahati,” said Rimjim Deka, co-founder and CEO of Littlebox.
Littlebox was founded with the goal of making fashion accessible while staying on style without generating waste or burning money. This rise is a growth engine, not a lifeline. Littlebox wants to reinvent fast fashion for the younger Indian consumer. The business claims to introduce about 100 new SKUs each week from its 40,000 square foot factory in Noida.
About Littlebox
LittleBox has been Co-founded in 2022 by Rimjim Deka and Partha Kakati. Littlebox is an ultra-fast fashion brand that serves India’s Gen Z audience with trend-led fashion that is affordable, agile, and authentically local. With real-time retail infrastructure, weekly product drops, and a radically efficient 15-day stock cycle, it eliminates dead stock and delivers fresh styles at scale.